{"title":"Face Make-up","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe perfect base: from primer and foundation to concealers and powders\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eEvery great work of art begins with a perfect base, and your face is no exception. The first step is choosing the\u003c\/span\u003e right \u003cstrong\u003eface primer\u003c\/strong\u003e \u003cspan\u003e, capable of minimizing pores, evening out skin tone, and increasing makeup hold. Whether you're looking for a mattifying effect or a boost of radiance, our selection has the ideal product to prep your skin. Then comes the heart of the base:\u003c\/span\u003e \u003cstrong\u003efoundation\u003c\/strong\u003e \u003cspan\u003e. WYCON offers textures for every need: fluid for a second-skin effect, compact for quick touch-ups, or high-coverage for a flawless result. Our formulas are designed to blend with your complexion without weighing it down, ensuring a natural, long-lasting finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eTo correct small imperfections and discolorations, our\u003c\/span\u003e \u003cstrong\u003econcealers\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eare essential. From luminous liquid formulas, ideal for illuminating the eye contour area, to stick or high-coverage formulas, you'll find the perfect solution to camouflage dark circles and signs of fatigue. Finally, to set everything and achieve a velvety finish,\u003c\/span\u003e \u003cstrong\u003epowder\u003c\/strong\u003e \u003cspan\u003eis a must-have. Choose from sheer powders for an invisible effect, compact powders to mattify the T-zone, or luminous versions to add a touch of diffused radiance to the entire face.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e \u003cspan\u003eSculpt, color and illuminate: the power of bronzers, blushes and highlighters\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eOnce you've created your base, it's time to play with shapes and colors to give your face a three-dimensional look and vitality. With our\u003c\/span\u003e \u003cstrong\u003ebronzers\u003c\/strong\u003e \u003cspan\u003e, you can create a delicate \"sun-kissed\" effect or define your face's contours with the contouring technique. The silky, easily blendable textures, available in a variety of cool and warm shades, adapt to every skin tone for a natural, never artificial result. For a touch of color and a healthy, fresh look,\u003c\/span\u003e \u003cstrong\u003eblush\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eIt's your best friend. Choose from compact powder versions, easy to build, or innovative liquid and cream formulas for a super-luminous and natural \"healthy glow\" finish. Our blushes are designed to revitalize the complexion with a simple gesture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eThe finishing touch for a truly star-studded look is \u003cstrong\u003ehighlighter\u003c\/strong\u003e\u003c\/span\u003e \u003cstrong\u003e.\u003c\/strong\u003e \u003cspan\u003eStrategically applied to the cheekbones, Cupid's bow, and brow bone, it captures the light and gives the face a spectacular radiance. Whether you prefer a delicate pearlescent sheen or a mirrored effect, our powders, sticks, and liquid highlighters allow you to adjust the intensity to achieve the glow of your dreams. And for those who like to have everything at hand, our\u003c\/span\u003e multifunctional \u003cstrong\u003eface palettes\u003c\/strong\u003e \u003cspan\u003e, which combine bronzers, blushes, and highlighters, are the practical and versatile solution for creating complete looks both at home and on the go.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 dir=\"ltr\"\u003e \u003cspan\u003eDiscover all the WYCON products for your face makeup\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eNow that you know all the secrets to a perfect base, all you have to do is explore our collection. Have fun experimenting with textures, finding the shades that best suit your complexion, and creating ever-changing looks. Enter the world of WYCON and unleash your creativity: your skin has never been so radiant and flawless. Discover all the primers, foundations, concealers, powders, and much more now.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"mattimizer-primer","title":"MATTIMIZER PRIMER","description":"\u003cp\u003eThis \u003cstrong\u003esmoothing and mattifying face primer\u003c\/strong\u003e transforms the skin’s surface into a flawless canvas, visibly reducing enlarged pores and shine from the very first application.\u003c\/p\u003e\n\u003cp\u003eThe formula combines \u003cstrong\u003esoft-focus spherical powders\u003c\/strong\u003e that diffuse light with a photographic blur effect, with a network of sebum-control polymers that keep the T-zone dry for up to twelve hours, extending the wear of make-up without altering its tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTriple molecular weight hyaluronic acid\u003c\/strong\u003e deeply hydrates and plumps micro-reliefs, delivering a silky softness without 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The “skin-mimic” pigments, encapsulated in volatile oils, evaporate after application, leaving a uniform veil that smooths pores and fine lines without a mask effect. The medium-buildable coverage reduces discoloration and redness, while soft-focus technology reflects light in multiple directions, giving a naturally radiant satin finish. The hydrating complex with hyaluronic acid of various molecular weights retains moisture in the epidermal layers for up to eight hours, restoring elasticity and softness even to dry or stressed skin. Porcelain flower extract, rich in antioxidant flavonoids, soothes and protects against free radical damage, making this product ideal even for sensitive or redness-prone skin. Water and sweat resistance ensures a flawless complexion at the gym, in the sun, or on humid days, while SPF 25 protects against UVB and UVA rays, preventing photoaging and hyperpigmentation. The thin, flexible, no-transfer film moves with facial expressions without separating or oxidizing, ensuring stable shades from application to removal. The color range covers neutral, warm, and cool undertones to blend with every complexion; each shade is balanced to avoid gray or orange shifts. The dispenser delivers the ideal amount of product, preserving the purity of the formula and reducing waste.","brand":"Wycon","offers":[{"title":"N10","offer_id":56496462922112,"sku":"8057168556513","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"N15","offer_id":56496462954880,"sku":"8054111358538","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"N20","offer_id":56496462987648,"sku":"8054111355414","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC10","offer_id":56496463020416,"sku":"8057168556537","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC15","offer_id":56496463053184,"sku":"8057168556544","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC20","offer_id":56496463085952,"sku":"8057168556551","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC22","offer_id":56496463118720,"sku":"8054111358545","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC27","offer_id":56496463151488,"sku":"8054752651456","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NC30","offer_id":56496463184256,"sku":"8057168556568","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NW22","offer_id":56496463249792,"sku":"8054111358552","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NW35","offer_id":56496463282560,"sku":"8054752651463","price":22.99,"currency_code":"EUR","in_stock":true},{"title":"NW50","offer_id":56496463315328,"sku":"8054752651470","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_radiance_N10_1.jpg?v=1756828462"},{"product_id":"visionary-highlighter","title":"VISIONARY HIGHLIGHTER","description":"VISIONARY HIGHLIGHTER is a face highlighter with an innovative wet \u0026 dry texture, designed to enhance the high points of the face with a natural or striking glow effect, depending on application. 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