{"title":"Mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWYCON Mascara: The Finishing Touch for Bold Lashes\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eMascara\u003c\/span\u003e \u003cspan\u003eis that essential makeup product that, in a single stroke, has the power to define the eyes, add intensity, and complete any look.\u003c\/span\u003e \u003cspan\u003eWYCON\u003c\/span\u003e \u003cstrong\u003emascaras\u003c\/strong\u003e \u003cspan\u003eare designed to offer exceptional performance, thanks to enriched formulas and precision brushes designed to capture every single lash, from root to tip. \u003cstrong\u003eLooking for a\u003c\/strong\u003e\u003c\/span\u003e \u003cstrong\u003emascara with a false eyelash effect\u003c\/strong\u003e \u003cspan\u003e\u003cstrong\u003e?\u003c\/strong\u003e ​​Try our\u003c\/span\u003e \u003cem\u003eMULTILASHES MASCARA.\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003efor 3D volume or\u003c\/span\u003e \u003cem\u003eFAIRY'S LASHES\u003c\/em\u003e \u003cspan\u003e. If your goal is incredibly long lashes, the\u003c\/span\u003e \u003cem\u003eINFINITE LASHES MASCARA\u003c\/em\u003e \u003cspan\u003ewill give you an “infinite lashes” effect. For those who want to curl and lift, the\u003cem\u003e \u003c\/em\u003e\u003c\/span\u003e\u003cem\u003eCURVY LASHES\u003c\/em\u003e \u003cspan\u003e, ultra-black, is the ideal choice. And for explosive volume, let yourself be won over by\u003c\/span\u003e \u003cem\u003eFULL VOLUME LASH\u003c\/em\u003e \u003cspan\u003e. Our range also includes options for a more natural look, such as\u003c\/span\u003e \u003cem\u003eFATAL GLANCE BROWN\u003c\/em\u003e \u003cspan\u003e, a volumizing brown mascara with 3D definition, or colored mascaras like\u003c\/span\u003e \u003cem\u003eCOLOR EXPLOSION\u003c\/em\u003e \u003cspan\u003eor\u003c\/span\u003e \u003cspan\u003eF \u003cem\u003eATAL GLANCE BLUE\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003efor a touch of originality.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA Universe of WYCON Mascaras: Find Your Favorite Effect\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e The \u003cstrong\u003eWYCON cosmetics Mascara\u003c\/strong\u003e \u003cspan\u003ecollection\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eIt's a real invitation to experiment and find the perfect product to enhance the unique beauty of your lashes.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eVolumizing Mascara: Thick and Intense Lashes\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eFor those who dream of full and voluminous lashes, WYCON offers a wide selection of\u003c\/span\u003e \u003cstrong\u003evolumizing mascaras\u003c\/strong\u003e \u003cspan\u003e. The\u003c\/span\u003e \u003cem\u003eFATAL GLANCE BLACK\u003c\/em\u003e \u003cspan\u003epromises a thickness and volume effect while the\u003cem\u003e \u003c\/em\u003e\u003c\/span\u003e\u003cem\u003ePUSH UP EFFECT MASCARA\u003c\/em\u003e \u003cspan\u003edelivers surprising extra volume.\u003c\/span\u003e \u003cem\u003eGOOD GAME MASCARA\u003c\/em\u003e \u003cspan\u003eprovides long-lasting volumizing for up to 24 hours, and\u003c\/span\u003e \u003cem\u003eSTEP BY STEP MASCARA\u003c\/em\u003e \u003cspan\u003ecreates a fan effect for super-volume lashes. Finally,\u003c\/span\u003e \u003cspan\u003e\u003cem\u003eFATAL GLANCE MASCARA\u003c\/em\u003e\u003c\/span\u003e \u003cspan\u003e(long-lasting) completes the offering for incredible volume.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eLengthening and Defining Mascaras: Elegance and Precision\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eIf you want long, perfectly separated lashes, our\u003c\/span\u003e \u003cstrong\u003elengthening and defining mascaras\u003c\/strong\u003e \u003cspan\u003eare for you.\u003c\/span\u003e \u003cem\u003eTwist-On Mascara\u003c\/em\u003e \u003cspan\u003eoffers flawless length and definition.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eWaterproof Mascara and Treatments for Strong, Healthy Eyelashes\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eFor a make-up that is proof against emotions, sports and intense days, the\u003c\/span\u003e \u003cem\u003eFATAL GLANCE WATERPROOF MASCARA\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003eIt offers intense volume and flawless hold. But WYCON also takes care of your lashes: the\u003c\/span\u003e \u003cspan\u003eLASH SERUM\u003c\/span\u003e \u003cspan\u003eis a primer serum for eyelashes that stimulates growth and volume, while the\u003c\/span\u003e \u003cem\u003eVIGOR LASHES BOOSTING SERUM\u003c\/em\u003e \u003cspan\u003eis a treatment serum for eyelashes and eyebrows.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eHow to Choose and Apply WYCON Mascara for Dream Lashes\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eChoosing the\u003c\/span\u003e right \u003cstrong\u003eWYCON mascara\u003c\/strong\u003e \u003cspan\u003edepends on the effect you want to achieve and the shape of your eye. If you have short lashes, opt for a\u003c\/span\u003e \u003cspan\u003elengthening mascara\u003c\/span\u003e \u003cspan\u003elike \u003cem\u003eINFINITE\u003c\/em\u003e\u003c\/span\u003e \u003cem\u003eLASHES MASCARA\u003c\/em\u003e \u003cspan\u003e\u003cem\u003e.\u003c\/em\u003e For straight lashes, a\u003c\/span\u003e \u003cstrong\u003ecurling mascara\u003c\/strong\u003e \u003cspan\u003elike\u003c\/span\u003e \u003cem\u003eCURVY LASHES\u003c\/em\u003e \u003cspan\u003eis essential.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eApplication is the key to a perfect result:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e \u003cstrong\u003ePrepare your lashes:\u003c\/strong\u003e \u003cspan\u003eIf you wish, use an eyelash curler before applying mascara and, for an enhanced effect, apply a thin layer\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eOf\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eLASH SERUM\u003c\/em\u003e \u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e \u003cstrong\u003eApply from the root:\u003c\/strong\u003e \u003cspan\u003ePlace the wand at the base of your upper lashes and move it in a zigzag motion as you move it toward the tips. This will help separate your lashes and distribute the product evenly, adding volume from the roots.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\n \u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eLayer for intensity:\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003eApply a second coat (or even a third for a more dramatic effect) before the first dries completely to avoid clumps. Focus on the outer lashes for a cat-eye effect or the center lashes to open up the eyes.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e \u003cstrong\u003eDon't forget your lower lashes:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eUse the tip of the brush or a smaller brush to apply a light amount of mascara to your lower lashes, being careful not to smudge.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e \u003cstrong\u003eCleaning:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eIf you stain your eyelid, wait for the mascara to dry completely and then gently remove the stain with a dry cotton swab.\u003c\/span\u003e\u003c\/p\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eRemember that you can combine different mascaras to achieve customized effects, for example using a lengthening mascara first and then a volumizing one.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith the vast and innovative range of\u003c\/span\u003e \u003cstrong\u003eWYCON cosmetics mascaras\u003c\/strong\u003e \u003cspan\u003e, your lashes will never be the same. Find your perfect ally for a look that speaks volumes, with the security of high-quality and\u003c\/span\u003e \u003cstrong\u003ecompletely cruelty-free\u003c\/strong\u003e products \u003cspan\u003e.\u003c\/span\u003e \u003cstrong\u003eBuy them now in our stores or on our e-commerce site\u003c\/strong\u003e \u003cspan\u003eand discover how easy it is to achieve fabulous lashes. Join WYCON FAN, the most glamorous beauty community, to access exclusive benefits and stay up-to-date on the latest trends and secrets for an unforgettable look.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eDon't wait! Choose your\u003c\/span\u003e \u003cstrong\u003eWYCON mascara\u003c\/strong\u003e \u003cspan\u003eand get ready to conquer the world in the blink of an eye. Your eyes deserve the best!\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"step-by-step-mascara","title":"STEP BY STEP MASCARA","description":"\u003cp\u003eDiscover the \u003cstrong\u003evolumizing mascara\u003c\/strong\u003e designed to deliver spectacular, full lashes with a \u003cstrong\u003efan effect\u003c\/strong\u003e. Thanks to its rich and enveloping texture, each lash is intensely coated, instantly gaining thickness and definition without weighing down your look.\u003c\/p\u003e\n\u003cp\u003eThe innovative \u003cstrong\u003etwo-phase elastomer applicator\u003c\/strong\u003e is crafted to reach even the smallest, finest lashes, ensuring an even and precise application. This special brush effectively captures lashes, carefully separating them and visibly doubling their volume.\u003c\/p\u003e\n\u003cp\u003eThe final result is an \u003cstrong\u003eintense and magnetic gaze\u003c\/strong\u003e, with lashes that are extraordinarily full, curled, and defined.\u003c\/p\u003e\n\u003cp\u003eThis mascara is gentle even on the most sensitive eyes and guarantees \u003cstrong\u003elong-lasting flawless wear\u003c\/strong\u003e, resisting harsh weather, humidity, and smudging throughout the day. Perfect for enhancing any eye look, from natural and sophisticated to bold and expressive make-up.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003efan-effect mascara\u003c\/strong\u003e is ideal for those who want an eye look with immediate impact, deeply enhancing the gaze with visibly fuller and more open lashes. Its innovative and gentle formula makes this product a must-have in your daily beauty routine, delivering professional performance and impeccable style.\u003c\/p\u003e\n\u003cp\u003eChoose the volumizing mascara that combines \u003cstrong\u003eeffectiveness, durability, and absolute comfort\u003c\/strong\u003e to achieve perfect lashes and a defined, intense, and irresistible gaze every day.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"BLACK","offer_id":56839420510592,"sku":"8053291482057","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/WMOM01014501_StepByStep_1.jpg?v=1779115242"},{"product_id":"fatal-glance-blue","title":"FATAL GLANCE BLUE","description":"\u003cp\u003eBlue mascara with thickening and volumizing effect. The creamy, buildable formula coats even the shortest lashes, providing volume, length, and definition from the very first stroke. Protects and revitalizes lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFEATURES AND FORMULA BENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFILM-FORMING ACTIVES:\u003c\/strong\u003e give the product high adhesion and durability\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUNFLOWER SEED OIL:\u003c\/strong\u003e active ingredient with nourishing and emollient properties\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWALNUT EXTRACT:\u003c\/strong\u003e revitalizes the lash fibers, deeply hydrating them\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOPHTHALMOLOGICALLY TESTED\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"FATAL GLANCE BLUE","offer_id":56496470294912,"sku":"8054111357050","price":8.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/fatal-glance-full-lashes-blue-aperto.jpg?v=1756828581"},{"product_id":"lash-booster","title":"LASH BOOSTER","description":"Preparation and power in a single step. This lash primer boosts the effect of mascara, enhancing its performance and ensuring a structured, deep, and long-lasting result. The lightweight texture coats each lash without weighing it down, creating a perfect base that amplifies volume and intensifies curl, for an even more defined and magnetic look. The blue color is not just a stylistic choice: this strategic shade creates contrast and depth, accentuating the intensity of the black mascara applied afterwards. The result is enhanced pigmentation that highlights the shape and openness of the eye in a sophisticated way. Each lash appears fuller, longer, and more separated, with a three-dimensional visual effect that adds character to your eye makeup. The high-performance formula applies easily, dries quickly, and ensures excellent mascara adhesion. The primer acts as a strengthening base, making subsequent application easier and prolonging the wear of the final product. The buildable structure allows for different levels of volume, from natural to intensified, always maintaining flawless definition. Ideal for those who want visibly enhanced lashes and a professional result, this lash primer is designed to optimize the effectiveness of eye makeup with one simple extra step. The final effect is a sculpted, expressive look, perfected in every detail. Compact and practical, it's the perfect ally to transform any mascara into a more high-performing and dramatic version, guaranteeing immediate volumizing effect and superior hold throughout the day.","brand":"Wycon","offers":[{"title":"BLU","offer_id":56839439909248,"sku":"8059006514341","price":5.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/lash-booster-primer_1.jpg?v=1756829204"},{"product_id":"full-volume-lash","title":"FULL VOLUME LASH","description":"Full Volume Lash mascara raises the standard of eye make‑up by combining ultra‑black pigments with special bristles that visually multiply lashes from the very first stroke. The exclusive hourglass-shaped wand with wavy fibers picks up the right amount of formula and releases it gradually, coating every single lash—even the shortest and thinnest at the corners—for a three-dimensional fan effect. The narrow base lifts the roots, the central section distributes the product evenly, and the tip sculpts the ends with millimetric precision, ensuring extreme volume and flawless definition. The creamy “memory‑flex” texture blends natural waxes and volumizing polymers to build thickness without stiffening: the film remains light, flexible, and transfer-proof, resistant to humidity and temperature changes. Carbon black micro-pigments coated with gloss resins ensure an inky black color that does not fade, intensifying the depth of your gaze with a high-impact, photo-ready satin finish. With just one application, Full Volume Lash transforms your lashes: extreme volume, sculpted length, and flawless definition that magnetically highlights every blink.","brand":"Wycon","offers":[{"title":"BLACK","offer_id":56839404355968,"sku":"8059006513467","price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/full-volume-lash-mascara_1.jpg?v=1759065754"},{"product_id":"color-explosion","title":"COLOR EXPLOSION","description":"\u003cp\u003e\u003cstrong\u003eColor Explosion\u003c\/strong\u003e is the colored mascara that revolutionizes the world of eye make-up, combining professional performance and creativity.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ecreamy, elastic, and buildable texture\u003c\/strong\u003e coats each lash from root to tip, ensuring multidimensional volume and sculpted definition even on the shortest lashes.\u003c\/p\u003e\n\u003cp\u003eThe ultra-fine mineral pigment, available in a range of vibrant shades, delivers full color from the first stroke, enhancing the depth of the gaze and highlighting the natural intensity of the iris.\u003c\/p\u003e\n\u003cp\u003eThe innovative \u003cstrong\u003ehelical brush made of flexible fiber\u003c\/strong\u003e follows the anatomy of the lash line: the spiral bristles catch, separate, and comb each lash individually, distributing the formula evenly for an immediate fan effect.\u003c\/p\u003e\n\u003cp\u003eThe presence of \u003cstrong\u003esunflower seed wax\u003c\/strong\u003e enriches the formula with an antioxidant action that helps protect the delicate lash structure from external aggressions.\u003c\/p\u003e\n\u003cp\u003eThe result is an intense, creative, and defined look, with soft, hydrated, and naturally elastic 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