{"title":"Powders","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy is WYCON Powder Essential for Your Makeup?\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003ePowder isn't just a mattifying product, but a true complexion perfector.\u003c\/span\u003e \u003cstrong\u003eWYCON powders\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eThey perform multiple crucial functions: first of all, they are essential for\u003c\/span\u003e \u003cstrong\u003esetting makeup\u003c\/strong\u003e \u003cspan\u003e, especially foundation and concealer, prolonging its duration and preventing it from accumulating in creases or fading during the day. They create a\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eA dry base\u003c\/strong\u003e\u003c\/span\u003e \u003cspan\u003ethat facilitates the application of subsequent powder products, such as blush, bronzer, and highlighter. They also help\u003c\/span\u003e \u003cstrong\u003eprotect\u003c\/strong\u003e \u003cspan\u003e\u003cstrong\u003ethe skin\u003c\/strong\u003e , creating a light barrier against external agents such as smog and fine dust. Many formulas are designed to\u003c\/span\u003e \u003cstrong\u003eblur fine lines and imperfections\u003c\/strong\u003e \u003cspan\u003e, providing a \"soft focus\" effect that optically smooths the skin texture and reduces the visibility of pores. From\u003c\/span\u003e \u003cstrong\u003ecompact powders\u003c\/strong\u003e \u003cspan\u003e, convenient for touch-ups, to finer, more impalpable powders, each product is designed to enhance your natural beauty.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA World of WYCON Powders: Find Your Perfect Ally\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e The \u003cspan\u003e\u003cstrong\u003eWYCON\u003c\/strong\u003e \u003cstrong\u003ecosmetics\u003c\/strong\u003e powder\u003c\/span\u003e \u003cspan\u003ecollection\u003c\/span\u003e \u003cspan\u003eis designed to offer a specific solution for every beauty desire and every skin type. Understanding the different types and their benefits will help you choose your ideal ally, transforming a simple gesture into a true beauty ritual.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eWYCON Compact Powders: Convenience and Perfection On-The-Go\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eCompact\u003c\/strong\u003e \u003cspan\u003epowders\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eThey are a true must-have for their convenience and versatility. Perfect for keeping in your handbag for quick touch-ups throughout the day, they offer buildable coverage and a flawless finish.\u003c\/span\u003e \u003cem\u003eULTRA DEFINITION COMPACT POWDER\u003c\/em\u003e \u003cspan\u003eis \u003cstrong\u003ea\u003c\/strong\u003e\u003c\/span\u003e \u003cstrong\u003esmoothing compact powder\u003c\/strong\u003e \u003cspan\u003ethat minimizes pores and evens out the complexion for a high-definition effect, ideal for those seeking visibly smoother skin. If you're looking for an invisible result that doesn't alter the color of your foundation,\u003c\/span\u003e \u003cem\u003eSET AND PERFECT POWDER\u003c\/em\u003e \u003cspan\u003eis a\u003c\/span\u003e \u003cstrong\u003ecompact powder with a transparent effect\u003c\/strong\u003e \u003cspan\u003e, ideal for lightly and naturally mattifying makeup, suitable for all skin tones with a tendency towards combination\/oily skin.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eMoisturizing and Vegan-Friendly Powders: Innovation and Respect for Your Skin\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eWYCON is attentive to the needs of every skin type and to ethical choices. The\u003c\/span\u003e \u003cem\u003eHYDRA SET LOOSE POWDER\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003eIt's a\u003c\/span\u003e \u003cstrong\u003esuper-fine, vegan-friendly powder\u003c\/strong\u003e \u003cspan\u003eenriched with hydrating active ingredients. This innovative formula is perfect for those looking for a product that doesn't dry out the skin, but rather helps keep it hydrated, setting makeup with a sensation of absolute comfort. Its impalpable texture makes it suitable for even the most sensitive skin, ensuring a natural, well-groomed finish without weighing it down.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eUsage Tips: How to Get the Most Out of WYCON Powders\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eTo get the most out of your\u003c\/span\u003e \u003cstrong\u003eWYCON powder\u003c\/strong\u003e \u003cspan\u003e, it's important to choose the right application technique. For a light, natural hold, use a large, soft brush, picking up a small amount of product and gently patting it all over your face. Start from the T-zone (forehead, nose, chin), which is usually more prone to shine, and then blend outward. If you want a more full-coverage effect or want to try the \"baking\" technique (particularly effective for setting concealer under the eyes and in areas where you want more hold and luminosity), you can use a dry sponge to apply a more generous amount of\u003c\/span\u003e \u003cstrong\u003epowder.\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e(Although our super-thin compacts can easily fit) and leave it on for a few minutes before removing the excess with a clean brush.\u003c\/span\u003e \u003cspan\u003eTranslucent powders\u003c\/span\u003e \u003cspan\u003elike \u003cem\u003eHYDRA SET\u003c\/em\u003e and\u003c\/span\u003e \u003cem\u003eSET AND PERFECT POWDER\u003c\/em\u003e \u003cspan\u003eare perfect for baking because they don't alter the color of your base. Remember that a good powder can also be used alone, over moisturizer and primer, for a \"no makeup\" yet polished look, slightly evening out the complexion and controlling shine for a fresh look all day long.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWYCON cosmetics powders\u003c\/strong\u003e \u003cspan\u003eare\u003c\/span\u003e \u003cspan\u003ethe final step for flawless, well-groomed, and long-lasting makeup. Whether you're looking to mattify, set, or simply perfect your complexion, you'll find the ideal solution in our extensive range. True to our\u003c\/span\u003e \u003cstrong\u003eTotally Cruelty Free\u003c\/strong\u003e commitment \u003cspan\u003e, WYCON offers you high-quality, innovative, and affordable products. Join WYCON FAN, the most glamorous beauty community, to discover the benefits of our loyalty program and stay up-to-date on the latest trends and news.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eDon't wait! Explore the complete collection of\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eWYCON cosmetics\u003c\/strong\u003e \u003cstrong\u003epowders\u003c\/strong\u003e\u003c\/span\u003e now \u003cspan\u003ein our online shop. Choose your perfect ally for a radiant complexion and makeup that stands up to any challenge. Beauty is in your hands, and WYCON is here to enhance it.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e","products":[{"product_id":"hydra-set-powder","title":"HYDRA SET POWDER","description":"High-performance vegan-friendly compact powder, ideal for setting makeup, reducing shine, and perfecting the complexion with a natural, lightweight, and even finish. Its ultra-thin, weightless texture instantly blends with the skin, adapting to different skin tones without weighing down or emphasizing fine lines or imperfections. The innovative formula of this face powder is enriched with hyaluronic acid, a key ingredient with moisturizing and toning properties, capable of retaining moisture and visibly improving skin elasticity. This active helps keep the face firm, smooth, and visibly relaxed, providing comfort even to the driest or most sensitive skin. The result is soft, hydrated skin with a younger, well-groomed appearance. Ideal for eliminating shine in the T-zone and precisely setting makeup, this compact powder works effectively without creating a powdery effect. Its vegan composition is designed for those seeking a functional makeup solution that is gentle on the skin, while ensuring a sophisticated and natural look. Thanks to micronized powder, application is easy, even, and buildable, perfect for quick touch-ups throughout the day. Perfect for enhancing the hold of foundation or used alone to achieve an even, mattified complexion, this compact face powder easily fits into any beauty routine. The face immediately appears perfected, with refined texture, visibly reduced pores, and a matte yet radiant look.","brand":"Wycon","offers":[{"title":"01 TRANSPARENT","offer_id":56496468459904,"sku":"8054111352789","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/HYDRASETNEW2025G.jpg?v=1758813114"},{"product_id":"set-and-perfect-powder","title":"SET AND PERFECT POWDER","description":"Compact powder with a silky, weightless texture, ideal for perfecting the complexion, mattifying the skin, and visibly reducing enlarged pores and imperfections. Designed to offer a natural and even finish, this advanced formula smooths the skin's texture, giving it a relaxed, fresh look free from shine all day long. Enriched with yogurt powder, an ingredient with nourishing, refreshing, and purifying properties, this face powder helps rebalance excess sebum and keeps the skin hydrated without weighing it down. Its rebalancing action makes it especially suitable for normal and oily skin, improving the appearance of the complexion without drying or creating a cakey effect. The presence of inulin, a natural moisturizing active, enhances the benefits of yogurt powder, helping protect the skin's microbiota and contributing to healthier, softer, and visibly cared-for skin. The synergy between the actives restores balance and comfort even to the most critical areas, effectively counteracting shine. This compact powder adheres perfectly to the skin, creating an invisible veil that enhances the face with a smooth, matte effect. Perfect for setting makeup or used alone to even out the complexion, it guarantees professional results in just a few steps. The fine, buildable texture allows for easy and precise application, ideal for touch-ups throughout the day. The result is perfected, smoothed, and visibly healthy skin, with a natural matte finish and a lasting feeling of freshness.","brand":"Wycon","offers":[{"title":"01 TRANSPARENT","offer_id":56496468525440,"sku":"8054111352772","price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/SET-AND-PERFECT_3.jpg?v=1756828545"},{"product_id":"padded-skin-finishing-powder","title":"PADDED SKIN FINISHING POWDER","description":"\u003cp\u003eElegance and lightness come together in this \u003cstrong\u003eface powder\u003c\/strong\u003e with a luminous finish, designed to complete and perfect every type of make-up.\u003c\/p\u003e\n\u003cp\u003eIts ultra-fine texture, inspired by the lightness of down feathers, glides over the skin with an invisible touch, giving a smooth and naturally radiant appearance.\u003c\/p\u003e\n\u003cp\u003eThe innovative formula adheres perfectly to the complexion, evening it out without weighing it down, for a “second skin” effect.\u003c\/p\u003e\n\u003cp\u003eIdeal for setting face make-up discreetly, it enhances foundation wear and extends the longevity of your look throughout the day.\u003c\/p\u003e\n\u003cp\u003eIts soft-focus finish visually softens imperfections, fine lines, and enlarged pores, contributing to a fresh and rested complexion.\u003c\/p\u003e\n\u003cp\u003eThe effect is sophisticated and radiant, never powdery.\u003c\/p\u003e\n\u003cp\u003eThis powder suits all skin tones thanks to its ability to adapt to the skin’s shade without creating patches or alterations.\u003c\/p\u003e\n\u003cp\u003eEnriched with soft-touch powders, the formula provides prolonged comfort, making it perfect for touch-ups during the day.\u003c\/p\u003e\n\u003cp\u003eUsed as the final step in your face make-up routine, it enhances the skin’s natural beauty with a transparent, satin finish.\u003c\/p\u003e\n\u003cp\u003eThe result is a fresh, polished look that highlights the face’s luminosity with subtlety and harmony.\u003c\/p\u003e\n\u003cp\u003ePerfect for those who want visibly smooth skin and long-lasting face make-up, this illuminating powder is the ideal finishing touch for every occasion.\u003c\/p\u003e\n\u003cp\u003eIt emphasizes the naturalness of the complexion and enriches it with an imperceptible yet effective veil of light.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496587669888,"sku":"8059006517861","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_padded-skin-finishing-powder_1.jpg?v=1756829484"},{"product_id":"skin-refiner","title":"SKIN REFINER","description":"\u003cp\u003eThe \u003cstrong\u003ecompact powder\u003c\/strong\u003e is designed for those who want a face base with a smooth, even, and naturally perfected look, without weighing down the complexion.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003eextremely fine and weightless texture\u003c\/strong\u003e blends seamlessly with the skin, creating a light veil that follows the contours of the face and visually improves texture and uniformity.\u003c\/p\u003e\n\u003cp\u003eOnce applied, the skin surface appears more harmonious and refined: minor discolorations are softened, pores are visually minimized, and shiny areas look more balanced.\u003c\/p\u003e\n\u003cp\u003eThe result is a \u003cstrong\u003esoft-focus finish\u003c\/strong\u003e that gives the skin a smoother, more polished, and cared-for appearance, perfect for enhancing every skin tone.\u003c\/p\u003e\n\u003cp\u003eThe sensation on the skin is comfortable and natural. The compact powder applies evenly, without highlighting marks, irregularities, or uneven areas, leaving the face visibly more sculpted and defined.\u003c\/p\u003e\n\u003cp\u003eThe final effect is elegant and subtle, ideal for those seeking a clean, polished look that complements make-up without disrupting its balance.\u003c\/p\u003e\n\u003cp\u003eThanks to its delicate and buildable coverage, \u003cstrong\u003eSKIN REFINER – ZERO PORE PERFECTING POWDER\u003c\/strong\u003e helps improve the overall appearance of the skin, enhancing its natural beauty.\u003c\/p\u003e\n\u003cp\u003eThe face looks more even, smooth, and radiant, with a refined finish that highlights features and delivers a sense of visual perfection, maintaining a \u003cstrong\u003elight and harmonious\u003c\/strong\u003e result.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"01 SAND","offer_id":57478215598464,"sku":"8053291480329","price":18.9,"currency_code":"EUR","in_stock":true},{"title":"02 LIGHT BEIGE","offer_id":57478215631232,"sku":"8053291480336","price":18.9,"currency_code":"EUR","in_stock":true},{"title":"03 NEUTRAL BEIGE","offer_id":57478215664000,"sku":"8053291480343","price":18.9,"currency_code":"EUR","in_stock":true},{"title":"04 MEDIUM BEIGE","offer_id":57478215696768,"sku":"8053291480350","price":18.9,"currency_code":"EUR","in_stock":true},{"title":"05 WARM HONEY","offer_id":57478215729536,"sku":"8053291480367","price":18.9,"currency_code":"EUR","in_stock":true},{"title":"06 COOL BEIGE","offer_id":57478215762304,"sku":"8053291480374","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/WMVF02001201_SkinRefiner_01_1_c97b6bdc-304f-49d6-9fdb-3cf5ded8cc55.jpg?v=1772034255"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/collections\/1000X1000_CIRPRIA.jpg?v=1757693744","url":"https:\/\/wyconcosmetio.shop\/en-eu\/collections\/face-powders.oembed","provider":"WYCON cosmetics","version":"1.0","type":"link"}