{"title":"Dry Skin","description":"\u003ch1 data-start=\"644\" data-end=\"697\"\u003eDry Skin Routine: comfort and deep hydration\u003c\/h1\u003e\n\u003cp data-start=\"699\" data-end=\"1168\"\u003eDry \u003cstrong data-start=\"702\" data-end=\"717\"\u003eskin\u003c\/strong\u003e requires targeted care and daily actions that restore softness, brightness, and nourishment. When natural hydration decreases, the face can look dull and tight: a complete and consistent routine is the secret to regaining balance and comfort. The \u003cstrong data-start=\"989\" data-end=\"1031\"\u003eWYCON skincare routine for dry skin\u003c\/strong\u003e is designed to offer an effective daily treatment that restores the hydrolipidic film and gives the face a relaxed and velvety appearance.\u003c\/p\u003e\n\u003chr data-start=\"1170\" data-end=\"1173\"\u003e\n\u003ch2 data-start=\"1175\" data-end=\"1209\"\u003eGentle and nourishing cleansing\u003c\/h2\u003e\n\u003cp data-start=\"1211\" data-end=\"1795\"\u003eThe first step to soft skin is a \u003cstrong data-start=\"1254\" data-end=\"1291\"\u003edeep yet respectful cleansing\u003c\/strong\u003e.\u003cbr data-start=\"1292\" data-end=\"1295\"\u003eThe \u003cstrong data-start=\"1298\" data-end=\"1333\"\u003eMELTING BUTTER - CLEANSING BALM\u003c\/strong\u003e removes makeup, cleanses, and nourishes in one step, turning makeup removal into a sensory treat. For a more thorough cleanse, the \u003cstrong data-start=\"1478\" data-end=\"1521\"\u003eULTRA GENTLE MOUSSE DAILY FACE CLEANSER\u003c\/strong\u003e offers an immediate feeling of freshness and softness, while the \u003cstrong data-start=\"1592\" data-end=\"1609\"\u003eCLEANSING OIL\u003c\/strong\u003e effectively removes residue and impurities, respecting the skin’s natural barrier. The skin is thus perfectly clean, elastic, and ready to receive the following treatments.\u003c\/p\u003e\n\u003chr data-start=\"1797\" data-end=\"1800\"\u003e\n\u003ch2 data-start=\"1802\" data-end=\"1849\"\u003eDaily hydration and deep nourishment\u003c\/h2\u003e\n\u003cp data-start=\"1851\" data-end=\"2441\"\u003eTo fight dryness and provide lasting comfort, the \u003cstrong data-start=\"1913\" data-end=\"1949\"\u003eHYDRA RECHARGE RADIANT DAY CREAM\u003c\/strong\u003e is the ideal ally. Its rich yet light texture blends with the skin, offering intense hydration and a natural glow that lasts all day.\u003cbr data-start=\"2109\" data-end=\"2112\"\u003eThose seeking a more structured treatment can rely on the \u003cstrong data-start=\"2175\" data-end=\"2209\"\u003eBOTOX-LIKE EFFECT - FACE CREAM\u003c\/strong\u003e, which improves skin firmness and helps counteract signs of dehydration, giving tone and an immediate smoothing effect. A synergy that transforms the skin, making it more elastic and velvety with every application.\u003c\/p\u003e\n\u003chr data-start=\"2443\" data-end=\"2446\"\u003e\n\u003ch2 data-start=\"2448\" data-end=\"2478\"\u003eRested and radiant eyes\u003c\/h2\u003e\n\u003cp data-start=\"2480\" data-end=\"2780\"\u003eThe eye area, particularly sensitive to dehydration, finds relief with \u003cstrong data-start=\"2567\" data-end=\"2607\"\u003eBRIGHT CARE - ANTI-FATIGUE EYE CREAM\u003c\/strong\u003e. Its light and brightening formula reduces signs of tiredness and gives the eye contour a fresh and rested look, perfectly completing the daily routine.\u003c\/p\u003e\n\u003chr data-start=\"2782\" data-end=\"2785\"\u003e\n\u003ch2 data-start=\"2787\" data-end=\"2827\"\u003eThe ritual that restores balance\u003c\/h2\u003e\n\u003cp data-start=\"2829\" data-end=\"3210\"\u003eThe \u003cstrong data-start=\"2832\" data-end=\"2861\"\u003eWYCON dry skin routine\u003c\/strong\u003e is a true \u003cstrong data-start=\"2882\" data-end=\"2918\"\u003eritual of hydration and comfort\u003c\/strong\u003e, designed to nourish, protect, and restore vitality to the face. Each formula works deeply to improve skin texture and restore its natural balance. With consistency and gentleness, the skin regains elasticity, softness, and a healthy, radiant glow day by day.\u003c\/p\u003e","products":[{"product_id":"sos-hydra","title":"SOS HYDRA","description":"\u003cp\u003eThe \u003cstrong\u003eSOS HYDRA hydrating sheet face mask\u003c\/strong\u003e is designed to provide an intensive treatment packed with hydrating and antioxidant actives, perfect for restoring comfort and softness to dull, dehydrated, or stressed skin.\u003c\/p\u003e\n\u003cp\u003eIts concentrated formula boosts skin elasticity and firmness, delivering a visibly healthier and smoother complexion.\u003c\/p\u003e\n\u003cp\u003eThe star ingredient is \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e, renowned for its extraordinary ability to lock in moisture deep within the skin layers, enhancing elasticity and skin density.\u003c\/p\u003e\n\u003cp\u003eAlongside it is \u003cstrong\u003eniacinamide\u003c\/strong\u003e, or vitamin B3, a powerful antioxidant that stimulates keratin and ceramide synthesis, strengthening the skin barrier and protecting against oxidative damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaffeine\u003c\/strong\u003e helps reactivate microcirculation and reduce redness, providing a soothing and toning effect.\u003c\/p\u003e\n\u003cp\u003eThe lightweight fabric texture perfectly adheres to the face contours, optimizing the delivery of active ingredients and leaving the skin \u003cstrong\u003eplumped, radiant, and visibly renewed\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003enourishing face mask\u003c\/strong\u003e is ideal for all skin types, especially those needing deep rebalancing and hydration.\u003c\/p\u003e\n\u003cp\u003eAn express treatment that gives the skin a \u003cstrong\u003erevitalized, firm, and naturally glowing\u003c\/strong\u003e appearance.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496456171904,"sku":"8053291482323","price":5.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/SOSHYDRA-1.jpg?v=1778664450"},{"product_id":"anti-age","title":"ANTI-AGE SERUM","description":"\u003cp\u003eThe \u003cstrong\u003eANTI AGE anti-aging face serum\u003c\/strong\u003e is a concentrated treatment designed to deliver intense hydration and visibly reduce signs of aging.\u003c\/p\u003e\n\u003cp\u003eIdeal for all skin types, it combines highly effective active ingredients that work deep within to improve skin elasticity, restore firmness, and stimulate cellular renewal.\u003c\/p\u003e\n\u003cp\u003eIts formula is enriched with \u003cstrong\u003ecross-linked hyaluronic acid\u003c\/strong\u003e, a networked form of hyaluronic acid that enhances water retention up to 50 times more than traditional hyaluronic acid.\u003c\/p\u003e\n\u003cp\u003eThis helps keep skin hydrated for longer, giving it a plumper, smoother, and more radiant appearance.\u003c\/p\u003e\n\u003cp\u003eSupporting the anti-age action, the serum contains a \u003cstrong\u003eplant-based retinol-like active\u003c\/strong\u003e derived from Vigna Aconitifolia seeds, a natural alternative to retinol.\u003c\/p\u003e\n\u003cp\u003eThis ingredient stimulates cell turnover and promotes skin regeneration, helping to gently reduce wrinkles and fine lines without irritating sensitive skin.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003ehydrating and anti-wrinkle face serum\u003c\/strong\u003e is perfect for enhancing your daily skincare routine with a targeted, high-performance boost.\u003c\/p\u003e\n\u003cp\u003eRegular use leaves skin visibly smoother, younger, and more radiant, with a firm and even texture.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496459088256,"sku":"8053291481722","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/ANTI_-_AGE1.jpg?v=1775814546"},{"product_id":"anti-gravity-serum","title":"ANTI-GRAVITY SERUM","description":"\u003cp\u003eIntensive treatment with firming and lifting action, designed to counteract skin sagging and redefine facial contours. This face serum is formulated with an advanced 9% peptide complex (2 synergistic active peptides), developed to stimulate collagen and elastin production and improve skin structure over time.\u003c\/p\u003e\n\u003cp\u003ePEPTIDE COMPLEX (Functional dose) made up of \u003cstrong\u003eDIPEPTIDE 1, which fights skin sagging and improves resistance to gravity, stimulates elastin production and reorganizes its fibers, and ACETYL HEXAPEPTIDE 8, a next-generation multifunctional peptide that minimizes the \u003c\/strong\u003e\u003cstrong\u003eaging process in all layers of the skin\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThis complex improves the appearance of tired, dull, and aged skin, making it radiant and youthful. It globally reduces wrinkles, plumps, and firms the skin.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe fluid and lightweight texture absorbs quickly, blending with the skin and offering an immediate tightening effect without leaving residue. The high concentration of biomimetic peptides works deeply on signs of aging, promoting a firmer look and visibly more elastic and toned skin.\u003c\/p\u003e\n\u003cp\u003eThe targeted action of the peptide complex helps improve the skin’s resistance to gravity, supporting the natural structure of the skin and preventing loss of definition. With regular use, the treatment helps counteract sagging and reduce the visibility of wrinkles, for a visibly younger and smoother face.\u003c\/p\u003e\n\u003cp\u003eThe formula is ideal for all skin types showing signs of sagging and is especially recommended for critical areas such as the jawline, cheeks, and neck. The result is a progressive and lasting lifting effect that enhances the face’s natural volumes and improves overall skin texture.\u003c\/p\u003e\n\u003cp\u003eAn essential product in the skincare category, this serum is an excellent solution to integrate a professional restructuring and firming treatment into your daily skincare routine. A powerful ally to combat loss of tone and restore a more harmonious, firm, and radiant facial profile.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496492937600,"sku":"8054752654921","price":29.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/ANTIGRAVITY_1.jpg?v=1777037083"},{"product_id":"melting-butter-cleansing-balm","title":"MELTING BUTTER CLEANSING BALM","description":"\u003cp\u003eRemoves makeup, cleanses, and nourishes in a single step. This rich, melting makeup remover butter transforms daily cleansing into a sensorial treatment, thanks to a formula that combines effectiveness and gentleness. Upon contact with water, it transforms into a soft emulsion that easily removes makeup, excess sebum, and impurities, leaving skin fresh, hydrated, and radiant.\u003c\/p\u003e\n\u003cp\u003eEnriched with avocado oil, with emollient and regenerating properties, it promotes skin barrier protection and combats signs of environmental stress. The high content of fatty acids and antioxidants helps keep skin supple and soft, contributing to the well-being of epidermal tissue. Sunflower oil, rich in vitamin E and Omega 6, enhances the nourishing action and gives skin a silky finish.\u003c\/p\u003e\n\u003cp\u003eThe formula also includes hyaluronic acid, a key ingredient for retaining skin moisture, reducing dryness, and making the complexion visibly smoother. The addition of moisture helps improve elasticity and tone, strengthening the skin's natural defense mechanisms. Completing the composition is fermented camellia extract, an active ingredient with elasticizing, soothing, and antioxidant properties, which protects the skin from external aggressors and helps maintain a healthy, radiant appearance. Ideal for all skin types, even the most sensitive, this buttery facial cleanser ensures complete makeup removal, including waterproof products, without drying or irritating. Skin is cleansed, balanced, and visibly renewed, ready for subsequent skincare treatments. An indispensable ally for a complete, effective, and sensorial facial cleansing.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496502931840,"sku":"8054752654914","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/MELTINGBUTTERCHIUSO_new.jpg?v=1758271570"},{"product_id":"oxy-lift-boost","title":"OXY LIFT BOOST","description":"\u003cp\u003eThe OXY LIFT BOOST lifting eye serum is an intensive treatment formulated to target wrinkles, dark circles, and puffiness, giving a younger, smoother, and more relaxed look. Its light yet concentrated texture is quickly absorbed, ensuring an immediate tightening effect and visible results from the first applications.\u003c\/p\u003e\n\u003cp\u003eThe formula is enhanced with a microalgae from the northern seas, a natural active ingredient with powerful anti-aging properties that promotes the relaxation of facial features and improves skin elasticity. This ingredient stimulates cell renewal, strengthens skin structure, and helps combat sagging eyelids.\u003c\/p\u003e\n\u003cp\u003eTo support its anti-aging action, the serum contains a specific peptide that effectively targets dark circles and signs of fatigue, improving skin tone and helping reduce the visibility of discolorations. Hyaluronic acid, with its hydrating and elasticizing properties, completes the treatment, providing comfort and softness to the eye area. Clinical tests demonstrate that the product visibly reduces bags and dark circles in just 15 minutes, reduces wrinkle depth by 9.23% in 4 weeks, and improves skin tone, elasticity, and firmness.\u003c\/p\u003e\n\u003cp\u003eThis anti-aging eye contour with a lifting effect is suitable for all skin types and is an effective ally in daily skincare for those seeking a visibly firmer, younger, and regenerated look.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56607210701184,"sku":"8057168555929","price":18.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/WSVS01000701_OxyLiftBoost_2.jpg?v=1773416430"},{"product_id":"hydra-recharge-new","title":"HYDRA RECHARGE","description":"\u003cp\u003eThe \u003cstrong\u003eHYDRA RECHARGE moisturizing day face cream\u003c\/strong\u003e is formulated to provide deep and long-lasting hydration, ideal for keeping the skin soft, elastic, and visibly healthier.\u003c\/p\u003e\n\u003cp\u003eThanks to the presence of \u003cstrong\u003ehigh molecular weight hyaluronic acid\u003c\/strong\u003e, it helps retain moisture in the skin’s surface layer, fighting dehydration and improving skin firmness.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003efresh and lightweight texture\u003c\/strong\u003e makes application pleasant and delivers an immediate feeling of comfort.\u003c\/p\u003e\n\u003cp\u003eThe action of hyaluronic acid is supported by \u003cstrong\u003ealoe vera\u003c\/strong\u003e, known for its hydrating, soothing, and protective properties.\u003c\/p\u003e\n\u003cp\u003eThis natural ingredient helps calm any redness, protect the skin barrier, and promote a radiant, smooth appearance.\u003c\/p\u003e\n\u003cp\u003eClinical tests show a \u003cstrong\u003e22.58% increase in skin hydration just 26 hours after application\u003c\/strong\u003e, confirming the formula’s long-term effectiveness.\u003c\/p\u003e\n\u003cp\u003eThe skin looks visibly firmer, smoother, and refreshed, with a youthful, radiant glow.\u003c\/p\u003e\n\u003cp\u003eSuitable for all skin types, this \u003cstrong\u003eday face cream\u003c\/strong\u003e is the perfect ally for a daily skincare routine focused on \u003cstrong\u003ehydration, balance, and vitality\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":57426396807552,"sku":"8053291481753","price":24.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/WSVC01002501_HydraRecharge_1.jpg?v=1771501571"}],"url":"https:\/\/wyconcosmetio.shop\/en-eue\/collections\/pelle-secca.oembed","provider":"WYCON cosmetics","version":"1.0","type":"link"}