{"title":"Face Primer","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhy is Face Primer a Must-Have in Your Beauty Routine?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eFace primer is much more than just an additional step: it's the foundation for a professional, long-lasting result. Applied after skincare and before foundation,\u003c\/span\u003e \u003cstrong\u003eWYCON face primer\u003c\/strong\u003e \u003cspan\u003eimproves the adhesion of subsequent products and ensures extraordinary hold. It helps even out the complexion, reduce the appearance of pores, control sebum production in oily skin, and hydrate dry skin. Essentially, it creates the ideal \"canvas,\" allowing foundation to spread more evenly and last longer without settling into fine lines or fading over the course of the day. Choosing the right primer means transforming makeup application into a simple gesture with surprising results, eliminating many of the \"side effects\" that can compromise the final look.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDiscover the WYCON Face Primer Perfect for Every Skin Type and Need\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cspan\u003eWYCON cosmetics understands that every skin type is unique and deserves specific treatment. Therefore, our line of\u003c\/span\u003e \u003cspan\u003eface primers\u003c\/span\u003e \u003cspan\u003ehas been developed to meet a wide variety of needs, offering targeted, high-performance solutions that combine the benefits of makeup with those of skincare.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eMattifying and Mattifying Face Primer for Combination and Oily Skin\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eIf your skin tends to shine easily, especially in the T-zone, a\u003c\/span\u003e \u003cstrong\u003emattifying face primer\u003c\/strong\u003e \u003cspan\u003eis your best friend. Products like\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eMATT\u003c\/span\u003e \u003cem\u003eMY SKIN\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003eor the\u003c\/span\u003e \u003cem\u003eMATTIMIZER PRIMER\u003c\/em\u003e \u003cspan\u003eare specifically formulated to absorb excess sebum and provide a sophisticated\u003c\/span\u003e \u003cstrong\u003ematte finish\u003c\/strong\u003e \u003cspan\u003e. Say goodbye to shiny skin and enjoy a flawless, velvety base, ideal for making your makeup last even on the busiest days.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eIlluminating Face Primer for a Radiant and Fresh Complexion\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eWant a touch of light that enhances your face's natural radiance? Our\u003c\/span\u003e \u003cspan\u003eluminous-finish\u003c\/span\u003e face primers \u003cspan\u003eare the ideal choice. The\u003c\/span\u003e light and impalpable \u003cem\u003eGLOWRIOUS\u003c\/em\u003e \u003cspan\u003eor the\u003c\/span\u003e \u003cem\u003eHEY DEW\u003c\/em\u003e \u003cspan\u003egive an instant boost of vitality to dull skin. For a combined hydrating and illuminating action, the\u003c\/span\u003e \u003cem\u003eSKIN BRIGHTENER PRIMER\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e \u003c\/em\u003eWith Vitamin C, it's perfect for revitalizing the complexion and preparing it for makeup. The\u003c\/span\u003e \u003cem\u003eRADIANT PRIMER\u003c\/em\u003e \u003cspan\u003e, on the other hand, is a true radiance booster for an immediate \"healthy skin\" effect.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eSmoothing, Uniforming and Corrective Face Primer\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor visibly smoother skin and a refined texture, WYCON offers specific primers to\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eBlurring effect\u003c\/strong\u003e \u003cspan\u003e. The\u003c\/span\u003e \u003cspan\u003e\u003cem\u003eSMOOTHING PRIMER\u003c\/em\u003e is excellent\u003c\/span\u003e \u003cspan\u003efor optically minimizing pores and small imperfections, creating a silky surface. If dilated pores are your main concern, the\u003c\/span\u003e \u003cem\u003ePORELESS PRIMER\u003c\/em\u003e \u003cspan\u003ewith 5% Niacinamide is a targeted treatment that evens and smooths. For a corrective action, the\u003c\/span\u003e \u003cem\u003eBLEMISHLESS PRIMER\u003c\/em\u003e \u003cspan\u003eis designed to combat redness, while the\u003c\/span\u003e \u003cem\u003eEVEN OUT PRIMER\u003c\/em\u003e \u003cspan\u003eis ideal for reviving dull tones and giving uniformity. The\u003c\/span\u003e \u003cem\u003eSKIN DRESS\u003c\/em\u003e \u003cspan\u003e, with its super delicate texture, lightly evens out the complexion.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eFacial Primer with Extra Benefits: Protection and Extreme Hold\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eSome of our face primers offer benefits that go beyond simple makeup prep.\u003c\/span\u003e \u003cem\u003eSCREEN PRIMER\u003c\/em\u003e \u003cspan\u003e, for example, includes SPF 25, essential for protecting skin from daily sun damage. If you're looking for makeup that lasts,\u003c\/span\u003e \u003cem\u003eGRIP MASTER\u003c\/em\u003e \u003cspan\u003e, a gel face primer, ensures instant and long-lasting makeup adhesion, almost like a magnet.\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eDirections for Use: How to Apply WYCON Face Primer\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eGetting the most out of your WYCON face primer is simple. After cleansing and moisturizing your skin, take a small amount and distribute it evenly, starting from the center of your face and blending outward, using your fingers, a foundation brush, or a sponge. Focus on areas where makeup tends to fade more quickly or where imperfections are more evident, such as the T-zone, cheeks, or nose contour. Let it dry for a few moments before applying foundation. This small touch will make a big difference in the performance and longevity of your look!\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e \u003cstrong\u003eThe WYCON Commitment: Italian Beauty, Innovation, and Respect\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eChoosing a WYCON cosmetics face primer means trusting an Italian brand that focuses on quality, innovation, and affordability. All our products are\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eTotally cruelty-free\u003c\/strong\u003e \u003cspan\u003e, because we believe in ethical and conscious beauty. We're constantly researching the highest-performing formulations and most pleasant textures to offer you a complete and satisfying makeup experience. Join WYCON FAN, the most glamorous beauty community, and discover the benefits of our loyalty program, staying up-to-date on the latest trends and news from the world of WYCON.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp dir=\"ltr\"\u003e\u003cspan\u003eDon't wait any longer! Explore our complete collection of\u003c\/span\u003e \u003cstrong\u003eWYCON cosmetics face primers.\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003edirectly from the online shop. Find the perfect product to enhance your unique beauty and prepare your skin for flawless, long-lasting makeup. Choose quality, choose innovation, choose\u003c\/span\u003e \u003cspan\u003e\u003cstrong\u003eWYCON\u003c\/strong\u003e .\u003c\/span\u003e\u003c\/p\u003e\n\n\u003cp dir=\"ltr\"\u003e\u003c\/p\u003e","products":[{"product_id":"mattimizer-primer","title":"MATTIMIZER PRIMER","description":"\u003cp\u003eThis \u003cstrong\u003esmoothing and mattifying face primer\u003c\/strong\u003e transforms the skin’s surface into a flawless canvas, visibly reducing enlarged pores and shine from the very first application.\u003c\/p\u003e\n\u003cp\u003eThe formula combines \u003cstrong\u003esoft-focus spherical powders\u003c\/strong\u003e that diffuse light with a photographic blur effect, with a network of sebum-control polymers that keep the T-zone dry for up to twelve hours, extending the wear of make-up without altering its tones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTriple molecular weight hyaluronic acid\u003c\/strong\u003e deeply hydrates and plumps micro-reliefs, delivering a silky softness without heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRosemary extract\u003c\/strong\u003e, standardized in carnosic acid, creates an antioxidant shield that protects against the combined effects of pollution and blue light, while \u003cstrong\u003ecold-pressed sunflower oil\u003c\/strong\u003e provides vitamin E and essential fatty acids, preserving elasticity and comfort even on the most reactive oily skin.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003ewater-break cream-gel texture\u003c\/strong\u003e glides over the skin and dries in seconds, leaving an invisible film at physiological pH that does not clog pores.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor-adaptive mineral pigments\u003c\/strong\u003e even out the complexion, softening mild discolorations and redness, so the skin looks instantly smoother and velvety even before foundation.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496447979904,"sku":"8052783603628","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_MattimizerPrimer_1.jpg?v=1756828286"},{"product_id":"smoothing-primer","title":"SMOOTHING PRIMER","description":"\u003cp\u003eThe \u003cstrong\u003esmoothing face primer\u003c\/strong\u003e is the perfect base for achieving visibly smoother, more even skin that enhances any type of make-up.\u003c\/p\u003e\n\u003cp\u003eIts \u003cstrong\u003elight and silky texture\u003c\/strong\u003e blends seamlessly with the complexion, visually minimizing pores, fine lines, and uneven texture.\u003c\/p\u003e\n\u003cp\u003eDesigned to perfect the skin’s surface, this face primer helps create a flawless base, making foundation application easier and improving its wear over time.\u003c\/p\u003e\n\u003cp\u003eThe formula acts as a true \u003cstrong\u003esmoothing filter\u003c\/strong\u003e, giving the skin a uniform, velvety appearance.\u003c\/p\u003e\n\u003cp\u003eIdeal for skin with uneven texture, it delivers an \u003cstrong\u003eimmediate perfecting effect\u003c\/strong\u003e, visually softening imperfections and providing a soft-focus finish.\u003c\/p\u003e\n\u003cp\u003eIts evening action makes it perfect for professional, long-lasting looks, ensuring makeup appears visibly more refined and harmonious.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003esilk skin effect primer\u003c\/strong\u003e adapts to various skin needs, making it an essential ally in the make-up routine for those seeking a smooth, polished complexion free of visible imperfections.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496448799104,"sku":"8052783607428","price":17.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_SmoothingPrimer_1.jpg?v=1756828289"},{"product_id":"blemishless-primer","title":"BLEMISHLESS PRIMER","description":"\u003cp\u003eInnovative face primer with adaptive chromatic technology that combines skincare and make-up performance in a single step. The milky green texture, enriched with micro-encapsulated pigments, transforms into a universal beige by blending with the complexion, neutralizing redness, couperose, and minor imperfections. The surface appears optically smoothed and ready to receive color, while the soft-focus effect diffuses light and minimizes visible pores.\u003c\/p\u003e\n\u003cp\u003eAt the heart of the formula beats a triple-action dermoactive complex. Niacinamide fights post-inflammatory discolorations and hyperpigmentation, restoring progressive radiance. Centella Asiatica extract stimulates collagen synthesis, strengthens the skin matrix, and soothes redness. Chlorella algae, rich in antioxidant polysaccharides, promotes detoxification and keeps the tissue youthful.\u003c\/p\u003e\n\u003cp\u003eThe controlled-release emulsifying structure integrates sebum-regulating powders that maintain a matte effect for hours without drying, while vegetable glycerin ensures balanced hydration. Flexible polymers create an imperceptible film that extends make-up wear, resists humidity, and prevents pigment oxidation. The natural, slightly satin finish erases dullness and gives the face a rested appearance.\u003c\/p\u003e\n\u003cp\u003eIn just one step, this multifunctional base combines targeted anti-blemish treatment and professional chromatic finishing, turning face preparation into a next-generation skincare ritual for an even, calm, and radiant complexion.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496468820352,"sku":"8054111355674","price":15.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_BlemishlessPrimer_1.jpg?v=1756828551"},{"product_id":"poreless-primer","title":"PORELESS PRIMER","description":"\u003cp\u003eIdeal for refining skin texture and extending the wear of make-up, this smoothing face primer is the perfect solution for combination, oily, or blemish-prone skin. Formulated with niacinamide, an ingredient known for its balancing properties, it helps reduce the appearance of pores, regulate sebum production, and prevent new imperfections from forming. Its multitasking action makes the complexion more even, smooth, and visibly healthy.\u003c\/p\u003e\n\u003cp\u003eThe creamy, soft texture gently melts into the skin, transforming into a lightweight powder that mattifies without drying. The result is an immediate soft-focus effect that minimizes imperfections and evens out skin tone, creating an ideal base for foundation. Thanks to its innovative formula, this mattifying primer ensures smooth, shine-free skin all day long, maintaining a fresh and natural look.\u003c\/p\u003e\n\u003cp\u003eThe red microbeads containing niacinamide gradually release the active ingredient, providing targeted and continuous action throughout the day.\u003c\/p\u003e\n\u003cp\u003eThis primer for combination skin fits perfectly into the daily routine of anyone seeking a matte, even, and visibly refined complexion, helping to improve the overall appearance of the skin over time. An essential ally for achieving a flawless and high-performing make-up base, visibly reducing pores and combating shine with a silky, natural touch.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496469672320,"sku":"8054111356404","price":19.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/poreless-primer.jpg?v=1756828570"},{"product_id":"skin-dress","title":"SKIN DRESS","description":"\u003cp\u003eSilky and ultra-light gel, this \u003cstrong\u003eface primer\u003c\/strong\u003e combines skincare treatment and make-up performance in a single step.\u003c\/p\u003e\n\u003cp\u003eThe weightless texture spreads evenly on the skin, visibly refining enlarged pores, fine lines, and irregularities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoft-focus polymers\u003c\/strong\u003e and \u003cstrong\u003esilica micro-spheres\u003c\/strong\u003e refract light, diffusing the complexion and 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The slightly sticky texture, enriched with memory-film polymers, creates an elastic veil that locks in foundation pigments, prolonging its wear and limiting oxidation, leaving skin fresh and smooth. At the heart of the formula is a time-released hydrating complex: Mixed molecular weight hyaluronic acid retains water on the surface and deep down, restoring immediate softness and plumping fine lines. Saccharomyces Ferment supports the skin's microbiome, improving barrier function and providing a natural glow. Black Willow Extract, a source of botanical salicylates, has a soothing and pore-refining effect, helping to reduce redness and blemishes. In synergy, Niacinamide brightens, evens the complexion, and reduces post-inflammatory blemishes, giving a face with balanced tones ready to reflect the light. The soft-focus effect is amplified by sebum-regulating micropowders that maintain skin balance without drying out. The gel blends with every complexion, drying in seconds. The transparent, non-sticky finish once set makes the treatment ideal for strategic touch-ups over makeup, ensuring extra adherence in critical areas. The airless bottle safeguards the integrity of the active ingredients, allows for controlled dispensing, and reduces waste. An essential part of any facial makeup routine, Grip Master transforms the act of preparation into an advanced skincare experience: smooth, luminous, and protected skin, with makeup that stays put for a full day of commitments without compromise.","brand":"Wycon","offers":[{"title":"Default Title","offer_id":56496544252288,"sku":"8059006515614","price":22.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_gripmaster_00_0.jpg?v=1756829125"},{"product_id":"radiant-primer","title":"RADIANT PRIMER","description":"\u003cp\u003eThe \u003cstrong\u003eilluminating face primer\u003c\/strong\u003e is the ideal treatment to give the complexion a fresh, natural, and radiant look. Its light and silky texture blends with the skin, delivering a light booster effect that enhances every skin tone with delicate, multidimensional highlights.\u003c\/p\u003e\n\u003cp\u003eEnriched with raspberry extract, the primer helps maintain optimal hydration and counteracts dryness, making the skin softer and smoother from the very first application. The combined action of \u003cstrong\u003evitamin E\u003c\/strong\u003e and \u003cstrong\u003evitamin PP\u003c\/strong\u003e provides antioxidant protection, useful for defending the skin against damage caused by external agents and oxidative stress.\u003c\/p\u003e\n\u003cp\u003eThe formula is completed with orange blossom water, known for its refreshing and toning properties, which gives the face an immediate feeling of comfort and helps make the complexion visibly more even and radiant.\u003c\/p\u003e\n\u003cp\u003eThis \u003cstrong\u003eilluminating face primer\u003c\/strong\u003e is especially suitable for dry, mature, or dull skin, thanks to its ability to revive the complexion’s appearance and prepare the skin to receive make-up, improving its longevity and aesthetic finish.\u003c\/p\u003e\n\u003cp\u003eThe result is a face that looks healthy, rested, and naturally radiant, ready to welcome make-up with a perfectly even base.\u003c\/p\u003e","brand":"Wycon","offers":[{"title":"Default Title","offer_id":57870966522240,"sku":"8053291482170","price":13.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/files\/wycon_RadiantPrimer_1.jpg?v=1756828287"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3726\/2464\/collections\/1000X1000.jpg?v=1777553538","url":"https:\/\/wyconcosmetio.shop\/en\/collections\/face-primer.oembed","provider":"WYCON cosmetics","version":"1.0","type":"link"}